One of our clients in the healthcare sector has pioneered a cutting-edge online business that targets medical weight-loss through a comprehensive approach. Utilizing medication within their treatment framework, they enhance their program with cognitive therapy and personalized meal plans, yielding significant weight-loss outcomes for their customers. They stand as a formidable competitor against industry leaders such as Felix Health, Jill Health, and Livewell.
The client sought to transition from traditional in-person consultations to an integrated online platform to broaden their reach and streamline their services. The main challenges were managing complex patient data, automating communication flows, and ensuring seamless scheduling and follow-ups—all while maintaining a high standard of patient engagement and care.
The client deployed WordPress for a robust, user-friendly website frontend, integrated with type form to capture and qualify leads effectively. They utilized a custom-built Electronic Medical Records (EMR) system for comprehensive backend management, Klaviyo for automating follow-up communications and managing abandoned cart workflows, and Acuity for meticulously scheduling patient and nurse interactions.
We implemented Monday.com, creating custom boards tailored to efficiently manage new prospects, address operational issues between patients and nurse practitioners, and track appointments. This integration provided a high-level view of operations and patient management in real-time.
We introduced OpenPhone, revolutionizing the client’s outbound and inbound communication strategies. A new lead script was developed to increase service adoption significantly. This system also bolstered the efficiency and friendliness of handling inbound customer inquiries, ensuring every patient felt valued and well-informed.
Our strategic interventions transformed the client’s operational workflow, significantly enhancing both customer engagement and satisfaction. These enhancements enabled the client to not only meet but exceed patient expectations in a highly competitive online medical weight-loss market.
Streamlined processes reduced overhead costs and improved service delivery, allowing for a greater focus on patient care and program development.
Automated communications and personalized patient interactions led to higher engagement rates, contributing to improved treatment adherence and success.
With advanced technological integrations and optimized back-office operations, the client maintained a competitive edge, attracting and retaining a larger customer base.
Through our comprehensive back-office support and technological integrations, our client has not only revolutionized their approach to medical weight-loss but has also set new standards in patient care and business efficiency. Our ongoing partnership continues to support their growth and adaptation to the evolving needs of the healthcare industry.